Examples of values

Leading organisations are openly driven by their values. These companies are all very different but their identities, values and behaviours combine to make unique hallmarks of quality. They do 'what it says on the label'.

Dassault Aviation - Aerospace

Dassault Aviation relies on strong values, a confirmed reputation and a strict code of ethics to reach goals it has set.

Technological excellence and innovation
Economic performance - profitability, financial stability, long term stability
Openness to the world - industrial and scientific partnerships, transparent internal and external communications
Team spirit and sharing knowledge

HM Treasury

Challenging - integrity, impartiality, knowledge
Appreciative - diverse culture, everyone matters
Collaborative - team based working
Open - open and honest, clarity and consistency

Save the Children

Child focussed
Ambitious but practical
Independent
Accountable
Open - without prejudice, learn from experience

Business Engagement of Brand

Opportunity

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Brand is the heart of the organisation, its identity, reputation and promise. It's a highly valuable asset, often forming greater than 50% of a companies' capital value.

Business engagement embeds brand values and behaviours of your organisation

Benefits

What engagement can achieve	...which delivers real benefits:
Engages organisation’s values Reinforce the brand message	Staff behaviours are aligned, internal ways of working improved, morale increased Brand promise delivered
Balanced change programme	Root business issues addressed Barriers removed to deliver sustainable and measurable value
Support ‘every step of the way’	Seamless business solution Increased credibility with City, stakeholders and financial backers
Internal AND external engagement	Vibrant external perception created leading to additional good business

Yes - but does it work? Evidence of value

Labovitch led the growth, restructuring and brand engagement of Acergy's offshore engineering business in Asia. Business engagement ensured that we effectively created a new company with a new vision, values and objectives. As a result, Acergy's share price doubled after rebranding.

Labovitch Approach

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The holistic approach uses the High Impact Change model as our strategic change methodology and associated toolkit to bring about brand engagement.

The output is a new high performing organisation and fully embedded brand built on behaviours which support brand values. We will ensure that the organisation, its people processes and systems ally with the new order.

We can also work with a branding or design company to address the root business issues, combining business strategy, brand strategy and organisation strategy to deliver a new high performing organisation.

Creative AND analytical AND business

Our business engagement team are both creative and analytical business consultants, each having some 20 years of business change experience. What counts is a successful holistic solution for our clients, not a piecemeal collection of interventions.

When to conduct brand engagement?

Business Scenario	Assistance offered
New company or subsidiary being formed	Articulate strategic direction. Establish common values and new behaviours to deliver new brand promise
Repositioning of company identity in marketplace	Update direction, values and brand. Engage staff, customers and stakeholders
Following merger, takeover or turnaround	Realise synergies through re-branding and engaging staff / stakeholders
Private Equity, Venture Capital	Assess opportunity / risks from people and image perspective. Improve change readiness. Plan and deliver the change
Visual identity is right, but staff behaviours don’t support brand	Align vision, values and behaviour. Design, demonstrate and support

Specific Brand Engagement Toolkit

Brand / Values Champions Toolkit
Brand / Values Champions Workshops
Brand / Values Champions Cascade Programme
Brand Launches (internal and external)
Credibility Campaign
Benefits Realisation Assessment